essential copywriting for small businessesI always tell my little business clients: Write the way you speak.

As a small business, solopreneur, mompreneur or coach, you are not writing for your English professor or your boss.

You are writing for your clients and customers. Which means you owe it to them to write like YOU. 

Tell them YOUR message, what THEY need to hear, in a voice that feels personal, authentic, inspiring and works the intimacy of your business. In a voice that feels and sounds like it belongs to you and only you.

When you write in your authentic voice – and focus your message on how your business benefits THEM – that is when you make real connections with real clients.

Which means you need to write like you. Your copywriting, Tone of Voice and brand messages should sound almost like you are there in person, supporting your potential clients.

YOU are their biggest benefit.

Little big love,

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