Make your story your best seller.

Make your story your best seller.

You already have a strategic business tool at your fingertips. It’s called your story. “Data can persuade people, but it doesn’t inspire them to act; to do that, you need to wrap your vision in a story that fires the imagination and stirs the soul.” – Harvard Business Review A good story taps into an emotional reaction that can turn into leads – changing 10 Facebook likes into 200, 15 newsletter signups into 500. Just one single blog post telling my personal story increased my Facebook likes by over 35% and my newsletter signups by 110%. But it can also convert those leads from ‘just browsing’ into ‘sign me on’. Those conversions helped me fill my very first workshop & my first webinar to capacity. Did I also mention that it is just so darn fun? Little Big Mouth’s 1:1 Storytime intensive program for little businesses will get you working your brand story magic – and then creating a campaign around it to draw in more leads. Get your People cozying up to your brand story like it’s chestnuts roasting on an open fire. Go check out more about this fun and fab offer and sign up quickly – there are only 6 spots available. Little Big...
Top 1 Little Big Reason I Hate Content Marketing

Top 1 Little Big Reason I Hate Content Marketing

I hate that headline up there. I really do. Not because of the message. Because of the formulation. It has been formulated purely with Google search and click-through-rates in mind and not with me or you in mind. I am am a content marketer by trade. Which means I am all about content. Content, lovely. Depth. Meaning. Messages. Connections. I ain’t about instant gratification. Which means I am a content marketer who hates content marketing. I hate content marketing as we know it today. Because we as little businesses, mompreneurs and coaches have something big to say and we have a right to say it profoundly, in our own little big way. Because content marketing tricks like SEO crush our little voices and take them away from us. (SEO = search engine optimalisation, which means that you write your content with words that will make it show up higher on the search results on Google or Yahoo, etc.) It is time for content marketing to evolve. It needs to bring us back to words and messages. I want to help it evolve into something that is more about communicating authentically and making long-term connections rather than simply quick wins and quick bucks. You need to learn those rules so you can make a little use of them – and then break them like a ninja queen. People often turn to me for advice on how to market their brands online. You are probably hoping for such advice yourself. That’s cool. It is a good thing to know. Yes, I could give you a lot of marketing tips and they...

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