On your gazillionth re-write? Borrowing other people’s copy, soundbites and even business models? Un-brand. Re-align your story instead. And make your truth the path to your own, powerful, success-story effect.
Writing can be torture. Most often, big ugly blocks are involved. And here’s how to deal with them.
Are you scared of numbers when it comes to leads, conversions and analytics? Don’t be. Relax and look for the numbers with the best stories. They’ll lead you to your ideal clients.