I hate that headline up there. I really do. Not because of the message. Because of the formulation. It has been formulated purely with Google search and click-through-rates in mind and not with me or you in mind. I am am a content marketer by trade. Which means I am all about content. Content, lovely. Depth. Meaning. Messages. Connections. I ain’t about instant gratification. Which means I am a content marketer who hates content marketing. I hate content marketing as we know it today. Because we as little businesses, mompreneurs and coaches have something big to say and we have a right to say it profoundly, in our own little big way. Because content marketing tricks like SEO crush our little voices and take them away from us. (SEO = search engine optimalisation, which means that you write your content with words that will make it show up higher on the search results on Google or Yahoo, etc.) It is time for content marketing to evolve. It needs to bring us back to words and messages. I want to help it evolve into something that is more about communicating authentically and making long-term connections rather than simply quick wins and quick bucks. You need to learn those rules so you can make a little use of them – and then break them like a ninja queen. People often turn to me for advice on how to market their brands online. You are probably hoping for such advice yourself. That’s cool. It is a good thing to know. Yes, I could give you a lot of marketing tips and they...
Finding your authentic brand voice can have a little big impact on your business – it means you can start really connecting with those people who are ready for your message and looking for only what you have to offer. But don’t just take my work for...
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