Top 1 Little Big Reason I Hate Content Marketing

Top 1 Little Big Reason I Hate Content Marketing

I hate that headline up there. I really do. Not because of the message. Because of the formulation. It has been formulated purely with Google search and click-through-rates in mind and not with me or you in mind. I am am a content marketer by trade. Which means I am all about content. Content, lovely. Depth. Meaning. Messages. Connections. I ain’t about instant gratification. Which means I am a content marketer who hates content marketing. I hate content marketing as we know it today. Because we as little businesses, mompreneurs and coaches have something big to say and we have a right to say it profoundly, in our own little big way. Because content marketing tricks like SEO crush our little voices and take them away from us. (SEO = search engine optimalisation, which means that you write your content with words that will make it show up higher on the search results on Google or Yahoo, etc.) It is time for content marketing to evolve. It needs to bring us back to words and messages. I want to help it evolve into something that is more about communicating authentically and making long-term connections rather than simply quick wins and quick bucks. You need to learn those rules so you can make a little use of them – and then break them like a ninja queen. People often turn to me for advice on how to market their brands online. You are probably hoping for such advice yourself. That’s cool. It is a good thing to know. Yes, I could give you a lot of marketing tips and they...
Find Your Voice: Live workshop in Amsterdam

Find Your Voice: Live workshop in Amsterdam

Little businesses, mompreneurs and coaches… Stop hiding behind vague website copy, hanging around that spam folder with generic wording, and missing out on ideal clients with your misdirected messages. There is a collection of People out there just waiting for You and what Your Little Business has to offer. Because what you have to offer is Big. Because it suits them perfectly. Your brand has a voice. We’re gonna find it. This workshop will lay the foundation for your Tone of Voice – a unique, authentic language you use to communicate directly to your key clients through your website, newsletters, brochures, online channels and more. Who: Little Businesses, Mompreneurs & Coaches* When: Sunday, October 19th; 13:00 – 15:30 (snacks, drinks and materials included) Where: Jam Workspace Price: €125 (excl VAT) per person, €100 (excl VAT) for early birds – all participants receive special offers and discounts on other Little Big Mouth programs. Entrepreneurs registered in NL and filing VAT returns can claim back the 21% VAT for this workshop, and deduct the remaining costs as a business expense. The price includes: + A 2.5 hour workshop (including two 15 minutes breaks. + Coffee, tea, drinks and snacks. + Your specially designed, Little Big Mouth Tone of Voice workbook. + Discounts on 1:1 progammes. Bonus Even more exciting, workshop participants will be getting a suprise deal (well, not so much a surprise now) at the end of the workshop when they sign up to work with me through one of my 1-on-1 programmes. Lastly, I will donate 5% of all proceeds to The Malala Fund – an organisation that works...

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